3 Things Leaders Don’t Do and Should
Everyday, leaders develop awesome strategies that have all the right stuff to blow the roof off their goals. There are plenty of leaders who have top-notch leadership skills to develop a team of employees that collaborates like a symphony and works hard to get results. So with all those things going for great leaders, why don’t more strategies succeed?
Often those who develop strategies are not the same people who are responsible for executing them. How do you ensure that your strategy will be executed well by others?
You take specific steps to ensure your strategy has meaning for the people who will make it happen. Here are 3 crucial steps leaders often miss that they should take before executing strategy:
1. Develop A Focused Communication Plan
When you communicate your strategy to those who need to make it happen, it may be the first time they have ever heard your approach. Build all the questions, concerns and second thoughts you worked through as you developed the strategy into your communications. Otherwise, you’ll hit a roadblock when others bring up those same issues.
So, if you’d like your team to focus their energy on executing your strategy instead of second guessing it, answer those questions up front.
- Provide the basics on What, Why, Who, When and How in that order.
- Point out what IS changing and what IS NOT changing.
- Be transparent and call out the risks and mitigants to the strategy’s success up front.
- Tell your team how this strategy helps them achieve their goals and what’s in it for them.
- Finally, lay out how this strategy will make a difference for your external customer. If you can’t, you may want to think again about what your intended outcomes really are. Be clear about how this improves your customer’s experience of your brand and values.
2. Recruit Informal Leaders to Promote and Support The Strategy
Identify who your influencers are within your organization. This isn’t the time to rely on hierarchical structure. Now’s the time to talk to those who are the informal leaders among your teams – the people who are at the hub of the brainstorming, the conversations and the information to get things done.
Share the communication plan with them and ask them to support the strategy. If you don’t connect with them first or they don’t buy into your strategy, they will continue to be at the hub of information but without helping your strategy succeed.
Informal leaders can make or break the success of your strategy.
3. Clarify Roles
Be sure that everyone knows what his or her role is in making the strategy happen. Identify the informal leaders publicly. Clarify the executive sponsors. Let people know who controls the budget for implementation and who develops the action plan.
Finally, don’t forget to clarify for all associates how they’ll each play a role in the success of the strategy through their day-to-day work. Go back to your communication plan!
Now you’re ready to begin executing the strategy. Give your strategy meaning to those who mean the most!
Share your thoughts